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Brand: Insta360
Insta360, the popular brand of innovative, high-resolution 360-degree cameras, has officially partnered with Sanrio to launch a limited edition Hello Kitty Insta360 GO Ultra. Out now, the bundle is one of the most in-depth and cutest collaborations from Insta360. Everything is built around Sanrio’s most famous and beloved character, Hello Kitty.
Featuring custom hardware designs, themed accessories, and an exclusive app feature built around the iconic character, the Insta360 GO Ultra x Hello Kitty Limited Edition box retails for $569.99 and includes the popular and mighty GO Ultra camera, along with many physical and digital extras.
As one of the top brands for 360-degree cameras, which have been highly recommended by content creators, athletes, and travelers, the company has retained its “think boldly” motto by expanding its partnerships, especially with one of the most global lifestyle brands. The specifications for the Insta360 GO Ultra x Hello Kitty Limited Edition camera are exactly the same as the standard specifications, featuring a 5nm AI chip and a 1/1.28-inch sensor that powers PureVideo mode for low-light shots, delivering crisp 4K details and true-to-life colors – paired with a 156° ultra-wide FOV. It also maintains its signature magnetic design, enabling wearable, hands-free POV capture and more mounting options.
The collaboration also sets itself apart from the original Insta360 GO Ultra’s Midnight Black and Arctic White by offering a lively two-tone pink finish, with the front standalone camera and Action Pod’s Shutter Button sporting Hello Kitty’s signature polka-dot bow. Even when you flip open the touchscreen, a custom Hello Kitty art piece pops up.
Keeping up with Hello Kitty's cuteness, the bundle includes three dedicated accessories and a set of transparent photocards for creative framing. The Mini 2-in-1 Tripod 2.0—which also doubles as a selfie stick—comes in an exclusive pink-and-white color palette with Hello Kitty’s signature bow logo. The Quick Release Safety Cord, a wearable neck strap, features a custom 3D bow adjustment buckle. Even the charging cord is decked out in Hello Kitty. It all fits in the padded, pink, Hello Kitty-embossed crossbody carrying case.
Hardcore Hello Kitty lovers will also be greeted with an exclusive Hello Kitty app connection animation when they pair their device with the Insta360 app. Users will receive four exclusive Hello Kitty watermarks.
For those who do create a lot of video content, the device offers new imaging features, including three new filters to its existing eight: amber, blue, and frosted. Portrait Mode has been upgraded to become 2.0, allowing users to minimize skin imperfections and clarity with the “Smooth” and “Brighten” options.
This isn’t Hello Kitty’s first collaboration with a tech company. The brand previously collaborated with gaming company Razer to make Hello Kitty headsets, keyboards, and mice. They’ve also worked with Sonix, Casetify, and AirTag to create Hello Kitty phone cases, laptop sleeves, tablet bags, and key cases.
The Insta360 GO Ultra × Hello Kitty Limited Edition is now available online and through select global retail channels.
